LOS ALTOS, California, January 13, 2006 -- Today AuctionProfits, the leader in online auction optimization, announced improvements to their analysis technology which will result in even higher yields for sellers who are optimizing their auction settings.

The new software has been tuned in all areas, with particular improvements to recommendations for buy-it-now prices and reserve prices. In addition to these recommendations, AuctionProfits suggests the optimal auction start price, start date and time, duration, and auction splitting or consolidation strategy, based on the available historical data.

Because AuctionProfits is offered as a web service, using secure, industry-standard SOAP and SSL technology, users receive the immediate benefits of this improvement with no upgrade required to their own applications.

"We are proud to announce these continued improvements to AuctionProfits, " said Bryan K. Devlin, Chief Executive Officer of AuctionProfits. "With these changes, users will typically receive as much as 25% or more. Customers can count on AuctionProfits to bring them the best auction optimization technology available."

AuctionProfits technology is supplied through a web service based software developers' kit which is available on the AuctionProfits Developers' page at http://www.auctionprofits.com/trialregister.shtml. More information about AuctionProfits is available at the web site, www.auctionprofits.com.

LOS ALTOS, California, July 20, 2005 -- Today AuctionProfits has made available its Software Developers' Kit (SDK), which will allow developers to experiment with integrating the AuctionProfits web service directly into their applications. This will eventually allow a range of different auction software products from a variety of vendors to suggest the most profitable auction parameters, using AuctionProfits's unique mathematical approach.

Version 1.1b, released today, is a beta version of the AuctionProfits software, for use with Java and web services software such as Apache Axis. An upcoming release, currently under development, also includes support for Microsoft .NET, allowing a wider choice of integration opportunities. Users must register with their email address, and download a client certificate which enables logging in to the web service.

The SDK can be downloaded from the AuctionProfits Developers' page, at http://www.auctionprofits.com/trialregister.shtml. More information about AuctionProfits is available at the web site, www.auctionprofits.com.

NEW ORLEANS, Louisiana, June 24, 2004 - At eBay Live! 2004, EarthTrax has announced the beginning of the pilot testing program for AuctionProfits, a new, easy to use auction optimization technology that helps auction sellers save time and earn more money. Unlike current pricing tools, AuctionProfits's patent-pending technology takes into account the actual behavior of bidders and sellers in auctions -- not just price averages, conversion rates, and other more simple mechanisms. As a result, it yields significantly higher returns.

Qualified participants may use AuctionProfits free of charge during the pilot program.

More information about AuctionProfits, including how to join the pilot program, is available at the web site, www.auctionprofits.com.

The AuctionProfits beta program is starting soon. Register today and get the edge on your competition! For more information, check out the registration page.